A Life Well Worn — the newest collection from 1964 — invites us to consider clothing not as something we put on, but as something we live in. Set against the backdrop of Paris, the campaign follows a woman moving through the city with quiet, grounded confidence. It celebrates softness as strength, simplicity as intention, and dressing as a form of self-expression and self-knowing.

Through this lens, 1964 presents a collection that feels deeply attuned to the woman who is unapologetically herself — someone who steps into her presence with ease, grace, and a sense of a life being intentionally lived.

Captured beautifully by photographer @zoeyalden, the campaign imagery pairs the romantic softness of Paris with the refined silhouettes and timeless textures that define 1964’s design approach. The result is a collection that feels warm, lived-in, and instantly wearable.

Crafted With Intention

All of the pieces in A Life Well Worn are thoughtfully made from considered fabrics chosen for their drape, durability, and ability to soften with time. The majority of the items are crafted with natural fibers:

• 100% Cotton — found in the Sestra Shirt, Jouri Skirt, and Eden Pants (in denim)
• 100% Silk — reserved for the Lotus Silk Satin Dress, a standout piece with an effortless, sculptural flow

The collection’s price range — $120 to $260 CAD — continues 1964’s commitment to accessibility without compromising craftsmanship or material quality.

Pieces to Know

The Sestra Shirt in Pink

A vibrant button-down in a 100% cotton-linen blend, the Sestra Shirt in Pink introduces colour into the collection with an understated confidence. It’s tailored enough to feel polished, yet easy enough for everyday wear — a perfect expression of the campaign’s message of simplicity as intention.

Returning this season in a vivid fuchsia, the Sestra Shirt is one of 1964’s most sculptural and expressive designs. Crafted from a 100% cotton-linen blend, it features the brand’s signature bottom drip hem, which gives the silhouette its unmistakable movement.

Subtle floral wooden buttons add an artisanal touch, complementing the camp-style collar and clean-finished long sleeves. The oversized fit, puffy sleeves, and subtle back cut-out make it a standout piece that feels both playful and refined.

It’s the kind of shirt that invites you to dance, daydream, or simply step out the door feeling entirely yourself—worn effortlessly with wide-leg pants, denim, or shorts.

The Eden Denim Pants

A beautifully structured denim silhouette that balances ease with refinement. Made from 100% cotton, the Eden Pants are designed for movement and longevity, offering a relaxed drape that makes them ideal for real, lived-in moments. Crafted from crisp 100% cotton, the Eden Pants offer a refined take on everyday denim. Their relaxed, sculptural silhouette is designed to move with you, creating an effortless balance of structure and ease.

The pants are elevated with 1964’s signature embroidered curve detail, adding a sophisticated, quietly exclusive touch that sets them apart from classic denim. It’s a subtle design moment that aligns beautifully with the collection’s theme—small, intentional details that become part of a life well worn.

Polished yet relaxed, the Eden Pants ground the collection’s softer tops and pair seamlessly with staples already in your wardrobe.

The Lotus Silk Halter Low Back Dress

A standout in the collection, the Lotus Silk Halter Low Back Vacation Dress embodies the effortless elegance at the heart of A Life Well Worn. Crafted from 100% silk with a fluid satin finish, the dress features 1964’s signature Queen of Waves print—a sweeping, organic motif that mirrors the movement and softness of the garment itself.

The silhouette is quietly striking: a strapless satin maxi cut with an open low-back, framed by delicate neck and back tie straps that allow the garment to drape and flow with intention. A subtle waist zipper ensures a refined fit while maintaining the dress’s airy, breathable feel.

Additional pieces — including lightweight organza sets — round out the collection with a mix of softness, structure, and subtle luxury.

A Campaign Rooted in Storytelling

Set in Paris, A Life Well Worn follows a woman as she moves through her day — not rushing, not performing, simply being. Her ease becomes its own style language. The film accompanying the campaign further explores this narrative through movement, quiet moments, and the rhythm of thoughtful living.

It’s a reminder that the pieces we return to most often are the ones that feel like us.

Explore the Collection

Discover the full campaign, experience the film, and explore the collection that celebrates the beauty of a life intentionally lived.

→ Visit 1964’s website→ View their directory listing on The Canadian Edit