Hand-tufted rugs, Y2K-inspired jewellery, and playful home accents? RASHELLE is a love letter to your 14-year-old bedroom—bold colours, funky shapes, and a bit of quirk—but all grown up.
About the brand
A joyful celebration of colour, memory, and shape—an everything-textiles-and-objects brand built around storytelling, bold aesthetics, and the tactile magic of handmade design. Founded by Edmonton-based Nehiyaw Iskwew artist Rashelle Campbell, the brand offers hand-tufted rugs, nostalgic home decor, Y2K-inspired jewellery, and one-of-a-kind objects—each piece designed to spark joy and invite a little playfulness into everyday life.
Rooted in Rashelle’s Cree identity and shaped by the aesthetics of the late ’90s and early 2000s, RASHELLE reimagines pop culture and personal history as vibrant, elevated art. From a rug that feels like your old mixtape to earrings that channel your middle school bulletin board (but make it chic), every piece balances childhood whimsy with grown-up design sensibility.
RASHELLE is about more than just decor—it’s a movement to spread Indigenous joy, challenge ideas of what art can looks like, and remind you that expressive, nostalgic, deeply personal objects deserve a place in your home and on your body.