19/99 Beauty
A Toronto-based beauty brand redefining makeup as ageless, expressive, and entirely your own. Featuring high-performance, multi-use essentials designed for every stage of life.
About the brand
Challenging traditional beauty standards, 19/99 Beauty approaches makeup as a tool for self-expression rather than something dictated by age, trends, or expectations. Founded by industry veterans Diti Katona and Simone Otis, the brand champions its “Retaliation Age” philosophy—encouraging a fluid, individual relationship with beauty that evolves over time.
The collection focuses on versatile, high-pigment cream formulas and thoughtfully designed tools that simplify routines while delivering a natural, skin-like finish. With a commitment to inclusivity and sustainability, every product is vegan, cruelty-free, and made without synthetic fragrances, using recycled and recyclable materials wherever possible.