bird&be
Personalized fertility support made simpler—with tailored prenatal supplements, at-home tests, and inclusive, expert-backed care designed to support every path and every stage of the journey.
About the brand
A fertility journey is a marathon, and Bird&Be exists to fuel, coach, and support people through every step of it. The Canadian brand was founded by Samantha Diamond and Breanna Hughes, both of whom navigated their own fertility struggles and recognized how fragmented, confusing, and isolating the space can be. Their response is a line of at-home fertility products designed to meet people wherever they are on the journey.
The range centres on personalized daily prenatal packs formulated with top-quality ingredients at appropriate doses, along with at-home fertility and pregnancy tests designed to flag reproductive health issues early. Bird&Be’s approach blends conventional and naturopathic medicine, bringing together reproductive endocrinologists and naturopathic doctors under one roof. The brand is explicitly inclusive, supporting every path to parenthood and every person building a family.