bluboho
Meaningful fine jewelry designed to mark life’s most important moments—crafted with intention, sustainability, and a deep sense of storytelling. Pieces that feel as personal and enduring as the milestones they celebrate.
About the brand
Raw, refined, sustainable fine jewelry designed to mark life’s most meaningful moments, bluboho is a Canadian jewelry brand built around storytelling, conscious consumerism, and the artistry of handmade design. Founder Maggie Aurocco and her co-founder launched bluboho with a vision of offering deeply meaningful pieces paired with a nurturing retail experience, and the brand has grown into a collective of designers, gemologists, and artisans who handcraft every piece.
The collection spans everyday fine jewelry alongside Beloved by bluboho, a sister line dedicated to unique sapphire engagement rings and handmade diamond wedding bands. The brand’s name reflects its essence: blue for the endless possibility of sea and sky, boho for the free-spirited lifestyle its pieces embody. With locations across Canada from Vancouver to Ottawa, bluboho creates jewelry meant to bookmark the moments that define a life.