About the brand

Built around the belief that feeling strong starts from within, this Canadian fitness and wellness brand is dedicated to supporting women—especially women of colour—on their journey to confidence and empowerment. Founded by a certified personal trainer, it brings an expert, lived-in understanding of how women move, what they need, and what truly makes a difference in performance. Their activewear blends structure and stretch in all the right places, from contouring leggings to functional accessories designed to elevate everyday movement.

The brand’s offerings extend beyond apparel into personal training and holistic wellness experiences that meet women wherever they are. Each piece and program is designed with intention, creating a vibrant space where fitness feels expressive, uplifting, and deeply aligned with the idea that when you feel good, you move through the world differently.