Brunette the Label
About the brand
Vancouver-based fashion and lifestyle brand Brunette the Label designs elevated loungewear made to help its wearers feel like the best version of themselves. The female-founded label first caught attention with its iconic hair-colour sweatshirts, a playful celebration of individuality that has since expanded into matching sets, knitwear, outerwear, and the kind of everyday basics worth building a wardrobe around. Every piece is offered in an extended size range from XS/S through 4XL/5XL, reflecting a commitment to inclusivity that runs through the brand.
Drawing influence from vintage pieces, 1980s and 1990s fashion, and classic equestrian style, Brunette the Label is guided by a philosophy of positivity and community. The brand’s vision is to uplift all Babes, all day, every day, a mission rooted in its signature “Babe” ethos of leading with positive intent. The pieces are designed to live in a closet forever, then passed down to someone loved.