About the brand

Representation matters most in childhood, and Joeydolls brings it to life through the world’s most diverse line of Asian cultural dolls. Designed to be soft, playful, and deeply authentic, each doll celebrates heritage while inspiring pride, joy, and connection for children of all ages.

Founded by mom and entrepreneur Samantha, the brand was inspired by both her own childhood and her desire to give her daughters dolls that reflected their identities. More than just toys, Joeydolls are a celebration of belonging—opening conversations, strengthening cultural pride, and fostering inclusivity in families everywhere. Designed in Canada with care and intention, these dolls bring confidence and meaningful representation to playtime, while championing a broader movement of diversity in the toy world.