About the brand

Inspired by decades of family expertise in home textiles, this Canadian brand reimagines the humble throw blanket as something both practical and design-forward. Founded in 2025 and influenced by the legacy of Norman McIntyre—who began his career in home textiles in the mid-20th century before founding the manufacturing company Nemcor in 1987—the brand blends generational knowledge with a modern appreciation for thoughtful design.

Designed in Cambridge, Ontario, each blanket emphasizes exceptional materials, comfort, and lasting quality. From Australian merino wool to ultra-soft faux fur, the collection focuses on textiles that feel luxurious while remaining approachable for everyday living. With an eye toward responsible sourcing, efficient production, and recyclable packaging, the brand approaches home textiles with the belief that even the simplest objects—like a favourite blanket—can bring beauty, warmth, and character to the spaces we inhabit.