Roo & You

Roo & You
Photo: Roo & You

Designed by a mom, built for joy—Roo & You creates stylish, safety-first play furniture that inspires kids’ imaginations and keeps the grown-ups happy too.

The brand at a glance:

Website

Visit Roo & You

Founded by

Helen Smith

Headquartered in

London, Ontario

Operating since

2020

Company Size

1–10

Social Media

Tagged: Ethical, Gives Back, Small Batch, Transparent, Women-Owned

Also categorized in: Babies & Kids

Last updated: August 14, 2025

Information on this page is based on brand submissions and research by The Canadian Edit. We review carefully, but details may change over time. See our full Terms of Service.

About the brand

Born from one mom’s search for safe, stylish, and affordable play products, Roo & You is a woman-founded, family-run brand that brings fun and function together under one roof. What started as teething toys under the stairs has grown into a joyful collection of modern play couches, bounce houses, and fort-friendly essentials—all thoughtfully designed to spark imagination while blending beautifully into real homes. With deep roots in community, creativity, and giving back, Roo & You is redefining what children’s furniture can be: playful, purposeful, and made with love by parents who get it.

Tagged: Ethical, Gives Back, Small Batch, Transparent, Women-Owned

Also categorized in: Babies & Kids

Last updated: August 14, 2025

Information on this page is based on brand submissions and research by The Canadian Edit. We review carefully, but details may change over time. See our full Terms of Service.