Before
Meet the brand reimagining oral care with award-winning Canadian-made toothpastes and mouthwash that blend performance, sustainability, and clean ingredients.
About the brand
Created to make oral care feel less clinical and more intentional, Before brings a fresh, modern perspective to products most people use every day. The Canadian brand combines clean ingredients, effective formulas, and design-forward packaging to create an oral care experience that feels elevated without sacrificing performance. Its growing lineup includes fluoride and fluoride-free toothpastes, nano-hydroxyapatite (n-HA) formulas, and Brilliant Breath Mouthwash.
Sustainability is core aspect of the brand, with their plant-based recyclable sugarcane tubes to the focus on reducing waste without compromising quality. With a strong emphasis on wellness, intention, and thoughtful formulation, Before has positioned itself as a modern alternative to conventional oral care brands—one that’s designed to support both healthy smiles and mindful routines.