Clean, natural skincare powered by lemon rind extract—East 29th simplifies routines with multi-tasking formulas designed to hydrate, brighten, and restore confidence in every complexion.
About the brand
Based in Vancouver, East 29th offers all-natural, vegan, and fragrance-free skincare that’s as thoughtful as it is effective. Inspired by the founder’s own skin struggles and her years as a film and TV makeup artist, the brand was born from a desire to simplify routines and create confidence both on and off-screen. Their hero product, the Vital Serum, blends hyaluronic acid, niacinamide, and vitamins C & E with their signature Lemon Rind Extract to improve hydration, texture, tone, and elasticity—all without heaviness or irritation. With eco-friendly glass packaging and a commitment to the clean beauty movement, East 29th brings a fresh, gender-neutral approach to everyday skincare.