East 29th

East 29th
Photo: East 29th

Clean, natural skincare powered by lemon rind extract—East 29th simplifies routines with multi-tasking formulas designed to hydrate, brighten, and restore confidence in every complexion.

The brand at a glance:

Website

Visit East 29th

Founded by

Victoria Ferguson

Headquartered in

Vancouver, British Columbia

Operating since

2020

Company Size

1–10

Social Media

Information on this page is based on brand submissions and research by The Canadian Edit. We review carefully, but details may change over time. See our full Terms of Service.

Tagged: 2SLGBTQ+ Owned, Cruelty Free, Ethical, Gives Back, Small Batch, Sustainable, Transparent, Vegan, Women-Owned

Also categorized in: Skincare

Last updated: October 1, 2025

About the brand

Based in Vancouver, East 29th offers all-natural, vegan, and fragrance-free skincare that’s as thoughtful as it is effective. Inspired by the founder’s own skin struggles and her years as a film and TV makeup artist, the brand was born from a desire to simplify routines and create confidence both on and off-screen. Their hero product, the Vital Serum, blends hyaluronic acid, niacinamide, and vitamins C & E with their signature Lemon Rind Extract to improve hydration, texture, tone, and elasticity—all without heaviness or irritation. With eco-friendly glass packaging and a commitment to the clean beauty movement, East 29th brings a fresh, gender-neutral approach to everyday skincare.

Information on this page is based on brand submissions and research by The Canadian Edit. We review carefully, but details may change over time. See our full Terms of Service.

Tagged: 2SLGBTQ+ Owned, Cruelty Free, Ethical, Gives Back, Small Batch, Sustainable, Transparent, Vegan, Women-Owned

Also categorized in: Skincare

Last updated: October 1, 2025