About the brand

Rooted in the belief that clothing should be both beautiful and meaningful, this Vancouver-based slow-fashion brand was founded by designer Laïla in 2017. After witnessing the harsh realities of fast fashion, she set out to create a more conscious path—one that honours people, the planet, and personal style. The result is a collection of timeless silhouettes made from natural and deadstock fabrics, designed to adapt gracefully to every chapter, from everyday moments to major milestones. Each piece is crafted to last, made to move with you through life’s many seasons—always with softness, intention, and quiet beauty. With an aesthetic that leans romantic yet refined, the brand invites you to slow down, dress with purpose, and find joy in the pieces you choose to wear.