kaia naturals
This Toronto-based brand takes on real hygiene concerns with naturally-powered formulas that actually work.
About the brand
With a cult following for its takesumi detox charcoal deodorant, kaia naturals has become a leader in clean, functional body care designed to tackle the unspoken realities of everyday hygiene. Founded by beauty industry veteran Mary Futher—known to her community as “Madame Sweat”—the brand combines natural detoxifiers like charcoal, apple cider vinegar, and tea tree oil to create gentle yet effective solutions for sweat, odor, and dark spots. Beyond its award-winning formulas, kaia naturals is sparking open conversations about body care taboos, bringing expertise and humor to topics that deserve to be aired out.