About the brand

What started as a personal mission to create the most natural-looking lashes quickly became a thoughtful beauty line built on ease, intention, and inclusivity. Launched by Linda and her husband just days after their wedding, this Canadian, Asian-owned brand has grown steadily, guided by a clear and consistent vision: beauty should be intuitive, empowering, and never feel out of reach.

With Linda’s own experiences woven into every product, Lithe Beauty offers high-performance essentials that are as approachable as they are effective. Each item is vegan, cruelty-free, and designed to meet real-life needs without requiring expert-level skills. From award-winning lashes to everyday staples, Lithe is helping reshape what accessible beauty can look and feel like.