Loui’s mission is to instill confidence and limit awkward encounters across every household by preventing odours from occurring.
About the brand
Loui is a Canadian bathroom brand reimagining the way we handle an everyday act—going number two. Founded by a woman frustrated with the lack of elegant, effective options for managing bathroom odours while travelling, the brand offers a modern solution: a plant-based pre-poop drop that traps smells before they begin. The idea was born out of a desire to move beyond messy sprays, toxic aerosols, and underwhelming candles, and instead offer a clean, intentional alternative.
The Loui Drops formula is designed to be dispensed directly into the toilet before use, where it forms a barrier that neutralizes odours on the spot. The scent is natural and fresh, the application is simple, and the packaging is designed to blend seamlessly into any modern bathroom. At its core, Loui Drops is about reducing stigma, elevating self-care, and helping people feel more confident and comfortable in one of life’s most universal (and sometimes awkward) moments.
Why we love it
Loui Drops stands out for its thoughtful combination of function and fun. Not only does it work—thanks to a smart formula featuring natural essential oils—it also looks great on your bathroom shelf and makes a cheeky, practical gift. The fact that it’s Canadian-owned and committed to plant-based ingredients just makes it even easier to flush the competition.
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Made in Canada
Made in Canada
Is Loui a Canadian company?
- Founded
- Founded in Canada
- Owned
- 100% Canadian-owned
- Headquartered
- Headquartered in Canada
- Designed
- Designed in Canada
- Made
- All products made in Canada
- Sourced
- Some materials sourced in Canada
Yes, Loui is a Canadian company, and its products are manufactured in Canada.
Editor’s Note: Loui Drops was formerly listed as Loo Drops