PAUME
Elevating everyday hand care into a luxurious ritual, PAUME creates clean, effective, design-forward products that deliver.
About the brand
After bringing a newborn home during a time when hand sanitizer became a constant necessity, PAUME’s founder set out to rethink what hand care could look and feel like. Frustrated by harsh formulas and uninspired packaging, Amy Welsman launched the brand’s signature Moisturizing Antibacterial Hand Gel—a nourishing, effective sanitizer designed to care for the skin while fitting seamlessly into modern routines and interiors. Since then, the Canadian brand has expanded into a full hand care collection featuring cleansers, exfoliants, creams, serums, and overnight treatments.
Blending luxury beauty aesthetics with practical everyday function, PAUME focuses on high-performance formulas, elevated scent profiles, and sustainably minded packaging, including refill systems and reusable dispensers. The brand approaches hands with the same attention often reserved for facial skincare, targeting concerns like dryness, fine lines, uneven tone, and weakened nails. PAUME has built a loyal following among beauty enthusiasts, parents, and professionals alike. Thoughtful, elegant, and intentionally designed, the collection transforms a daily necessity into a more restorative self-care ritual.