PAUME
Thoughtfully elevating everyday hand care, this Toronto-based brand pairs clean, high-performance formulas with design-forward, sustainable dispensers—turning a once-harsh necessity into a small, luxurious ritual.
About the brand
Hand care deserves the same attention as face care, and Paume is built around proving it. Founded by Amy Welsman after becoming a new mother and finding the hand sanitizer market lacking (harsh, unpleasant, wastefully packaged), the brand makes clean, high-performance hand hygiene and hand care designed to meet the demands of hands that nurture, create, and connect.
The line starts with Paume’s Moisturizing Antibacterial Hand Gel and expands into a full hand skincare routine: exfoliation, brightening, hydration, barrier repair, and overnight recovery gloves and socks. Every formula is paired with a signature scent and delivered in sustainable, design-forward refillable dispensers. Paume’s approach treats hands as skin that’s exposed to more UV, chemicals, and temperature extremes than any other part of the body, and therefore worthy of every step a full skincare routine would offer.