Routine Natural Beauty
Natural body care built around scent and self-expression, blending thoughtful ingredients with a playful, anything-but-boring attitude.
About the brand
Scent is like a fingerprint, and Routine is built around helping you find yours. The Canadian brand, founded by sisters Neige and Pippa from their home in the Canadian Rockies, makes natural personal care products, from deodorant to toothpaste to hair and body care, formulated to work with your body rather than mask it. The credo is straightforward: compliment your pheromones without compromise, honour nature, and bring a little joy and wildness back to the modern bathroom.
Every product is formulated with carefully sourced ingredients like kaolin clay, shea butter, rosehip oil, sea buckthorn oil, activated charcoal, magnesium, and a curated range of essential oils including frankincense, neroli, and vetiver. Packaging is mindfully sourced and produced locally, and the brand operates a dedicated Routine Shop and Refill Bar for customers who want to refill rather than rebuy. The result is personal care that feels as considered as the rituals it belongs to.