About the brand

What started as a personal ritual—hand-blending lip balms, hair spritzes, and everyday essentials—has grown into a thoughtfully made line of all-natural personal care. Created by founder Claire Telford, the collection focuses on plant-based ingredients and uncomplicated formulations that prioritize safety, softness, and performance without unnecessary additives.

Each product is designed to keep routines simple and ingredients transparent, with a clear emphasis on what’s included—and what’s left out. The result is personal care that feels quietly luxurious yet practical, grounded in a philosophy of keeping things clean, gentle, and intentionally made.