A maternal health brand focused on secure, hands-free skin-to-skin contact, offering a clinically trusted device that enables parents to bond immediately with their newborn, particularly in challenging birth scenarios like c-sections.
About the brand
Joeyband is designed to support one of the most important early parenting experiences. This Canadian brand has developed a globally patented device that enables secure, hands-free skin-to-skin contact—making bonding more accessible, comfortable, and safe for both parent and baby. Used by hospitals for C-sections, postpartum care, and the NICU, the product aligns with clinical best practices around kangaroo care and has been shown to improve breastfeeding rates, reduce NICU admissions, reduce maternal anxiety, and more.
With a strong emphasis on inclusivity and real-world usability, the design accommodates a wide range of body types, abilities, and caregivers, including those in the adaptive parenting community. Ethically manufactured in Toronto using certified, non-toxic materials, the brand also contributes to the broader maternal health space through partnerships and donations. For eligible families, Joeyband may also be reimbursable through workplace wellness or spending account benefits.