The Canadian Beauty Brands at Sephora You Need to Know
The Canadian Edit is built to help you discover incredible Canadian brands. We share things that we love, and think you might too. If you purchase through an external link, we may earn a commission.
If you’re trying to shop Canadian — but don’t want to give up your Sephora routine — you’re not alone. From skincare staples to cult-favorite makeup, a surprising number of Canadian beauty brands are stocked on Sephora’s shelves (both in-store and online), though they’re rarely grouped together in one place.
Whether you’re looking to support homegrown companies, reduce shipping fees, or simply discover something new, this guide highlights Canadian beauty brands you can buy directly at Sephora Canada right now.
SAHAJAN
Sahajan brings Ayurvedic skincare into the modern beauty aisle, blending South Indian tradition with clinically backed formulations developed in Canada. Founded by Lisa Mattam, the line features nourishing botanicals like turmeric and coconut oil, reimagined for contemporary routines. At Sephora, it stands out as a thoughtful option for those seeking gentle, results-driven skincare rooted in centuries-old wisdom.
Cheekbone Beauty
Indigenous-owned Cheekbone Beauty blends high-performance makeup with a purpose-driven approach rooted in Anishinaabe values. Founded by Jennifer Harper, the Canadian brand emphasizes sustainability, inclusivity, and community impact. At Sephora, it stands out as a meaningful alternative to conventional cosmetics brands.
SIDIA
Founded by Toronto-based entrepreneur Erin Kleinberg in 2020, SIDIA is a Canadian fragrance house offering perfumes, body mists, candles and scented body care. Named after Kleinberg’s grandmother, the brand creates fragrances inspired by memory and emotion, with scents named for states of being rather than ingredients or places. The collection includes Braless, a woody, vanilla-forward scent, and Midas, a skin-like fragrance available in solid perfume, alongside body serums, washes and other scented essentials. SIDIA recently joined Sephora Canada through its Next Big Thing initiative, which spotlights independent Canadian beauty brands and gives them an opportunity to reach shoppers nationwide.
Skinfix
Skinfix is a Canadian skincare brand rooted in dermatology and known for its barrier-repair expertise, particularly for sensitive and compromised skin. Originally inspired by a pharmacist-formulated balm, the modern line focuses on clinically tested solutions featuring ingredients like ceramides, lipids, and peptides. At Sephora, it’s a go-to for shoppers seeking gentle yet effective formulas that strengthen and restore the skin barrier.
Lise Watier
Lise Watier is a pioneering Canadian beauty brand founded in Montreal, known for combining French-inspired elegance with performance-driven formulas. With decades of expertise across makeup, skincare, and fragrance, the line is especially celebrated for complexion products designed to enhance natural beauty. At Sephora, it offers a sophisticated, homegrown alternative to international luxury brands.
The 7 Virtues
Founded in Halifax, The 7 Virtues creates clean, cruelty-free perfumes using responsibly sourced natural oils and sustainable practices. The brand is known for its fresh, approachable scents and commitment to ethical production from ingredient to packaging. Its Sephora lineup makes it easy to find a signature fragrance that aligns with both style and values.
Blume
Canadian brand Blume specializes in skincare for sensitive, acne-prone skin, with gentle formulas designed to calm inflammation and support healthy skin over time. Founded by sisters Taran and Bunny, the line champions simple routines and confidence-first messaging. At Sephora, it stands out as a friendly, low-stress approach to treating breakouts.
Basma Beauty
Canadian brand BASMA Beauty specializes in skin-like complexion products developed by color expert Basma Hameed. Designed for easy blending and customizable coverage, the formulas deliver a polished yet natural finish. At Sephora, it stands out as a thoughtful option for achieving radiant, real-skin results.
Kōv Essentials
This Toronto-based brand makes premium hair accessories designed to last, with a collection of claw clips, French pins and hair cuffs. Kōv’s clips are made from cellulose acetate, a durable material that feels denser than the plastic commonly used in hair accessories. Available in a range of sizes, shapes and colours, the collection is designed to suit different hair types and everyday styling needs. Kōv also offers a Replacement Promise, giving customers added reassurance that their accessories are made to be worn and kept for years.
AG Care
If you want salon-level results with a cleaner ingredient profile, AG Care delivers thoughtfully formulated haircare developed and manufactured in Canada. Founded by industry professionals, the brand combines performance-driven science with vegan, cruelty-free formulations. Its Sephora lineup makes it easy to upgrade your routine with products designed for shine, strength, and healthy hair.
Velour Lashes
Known for redefining the at-home lash experience, Velour Lashes has become a go-to for effortless, elevated falsies that balance comfort with impact. Founded in Toronto, the brand built its reputation on ultra-lightweight, natural-looking lashes designed for all skill levels—making them especially appealing to both beginners and longtime beauty enthusiasts. With a focus on innovation and wearability, Velour’s lineup spans from everyday, barely-there styles to more dramatic options, alongside user-friendly tools and adhesives that simplify application.
As more Canadian beauty brands continue to expand into major retailers like Sephora Canada, it’s becoming easier than ever to support homegrown businesses without compromising on quality or convenience. To discover more amazing Canadian brands, visit our curated directory.
The Canadian Edit is built to help you discover incredible Canadian brands. We share things that we love, and think you might too. If you purchase through an external link, we may earn a commission.
